My path to Content Marketing

My path to Content Marketing

What you see here is a picture of me from 2011. I’m standing near Lake Tuz at dawn. That’s in Turkey, where I was studying Advertising Design & Communication at the time. I remember standing there thinking about my future. I had just found out that,...

Lessons learned from reading ‘Influence’ (part 1).

Dr. Cialdini’s book Influence, although published in eighties, is one of the most-heard reading tips that the pros give to aspiring marketeers. I first heard about the book when watching Dutch internet marketing guru Aartjan van de Erkel interview author Robert...